
Prey model raw diet for dogs
Prey model raw, or PMR, feeds a dog what it would get from a whole prey animal: muscle meat, bone and organ. No grains, no vegetables and no fruit.
Fed like the whole animal
The idea behind prey model raw is simple: give your dog the same parts, in roughly the same amounts, that a wild dog would eat from a carcass.
Some owners feed actual whole prey, like a whole rabbit or chicken. Most build the same mix from parts instead, which raw feeders call Frankenprey. A mince, a meaty bone and a little organ through the week does the job.

80 / 10 / 5 / 5
PMR splits the bowl into four parts. It evens out over a week, so there’s no need to weigh every meal.
Heart counts as muscle meat, not organ. “Other organ” means the secreting organs, such as kidney, spleen or pancreas. Our guide to liver and organ meat explains how much that works out to.
How the two compare
Both feed raw meat, bone and organ in close to the same amounts. The main difference is whether anything from the garden goes in the bowl.
Animal parts only
Muscle meat, bone, liver and other organ, with no plant foods at all. Whole prey where you can get it, and Frankenprey where you can’t.
Mostly animal, some plants
Built on the same 80/10/10 split of meat, bone and organ, with many feeders adding a small amount of vegetables or fruit. More on B.A.R.F.
PMR the Feed Raw way
We don’t sell whole prey, but our range covers every part of the ratio.
Muscle meat
Single-protein minces: Beef Mince, Veal Mince and Chicken Mince. One protein at a time makes it easy to rotate.
Raw bone
Raw meaty bones from NZ beef and veal. Choose a bone to suit your dog’s diet. Chicken Mince has bone minced through it too.
Liver and organ
Balance Mix brings liver, kidney and other offal. Mix one part Balance Mix to two parts of any mince.
Prey model raw questions
What’s the difference between PMR and B.A.R.F?
Both feed raw meat, bone and organ. Prey model raw leaves out plant foods altogether, while many B.A.R.F feeders add a small amount of vegetables or fruit. Our B.A.R.F page covers that approach.
Do I have to feed whole prey?
No. Most owners build the ratio from parts, which raw feeders call Frankenprey. A mince, a meaty bone and some organ across the week gets you there.
Does heart count as organ?
No. Heart is a working muscle, so it counts toward the 80% muscle meat. The organ part is liver plus secreting organs like kidney and spleen.
How much should I feed?
As a general guide, an adult dog with a normal activity level eats around 2 to 3% of its body weight a day. Our feed calculator works it out from your dog’s weight, life stage and activity level.
How do I switch my dog to PMR?
Start with one protein, often chicken, and bring in bone and organ a little at a time. Our switching guide has a day-by-day plan.
Ready to make the switch?
Made to order and delivered to your door across Auckland and Waikato.